WILBRAHAM Mass. Friendly Ice Cream Corp. is opening its first fast-casual express unit Wednesday as it works to modernize the family-dining brand and become more competitive.Called Friendly’s Express, the 2,200-square-foot store in Mansfield, Mass., will feature a limited version of the chain’s menu, including signature-item SuperMelt sandwiches, burgers, salads, and ice cream. All of the meals are priced at $10 or less.Company officials said service times at the express unit are expected to ...
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