Newer chains, older stalwarts ratchet up self-serve, flavor innovation
The frozen-yogurt war that began a little more than five years ago in Los Angeles when health-conscious crowds discovered Pinkberry’s tart treat has entered a new strategic phase, with a handful of category leaders reformulating their concepts in the increasingly heated battle for market share. Along with introducing new product lines, such as smoothies or more exotic flavor combinations, players like Pinkberry, Red Mango, TCBY and others are rethinking their service styles, testing ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!
Questions about your account or how to access content?
Contact: Desiree Torres Desiree.Torres@penton.com