Fuddruckers has added a half-pound elk burger to its premium priced Exotics line of burgers. The nearly 200-unit Austin, Texas-based chain has offered a selection of game-meat burgers for some time, but they were previously marketed piecemeal and as one of the system’s Burgers with Benefits. In May, Fuddruckers repackaged the products into the Fudds Exotics line for systemwide promotion, and the first featured item, a half-pound buffalo burger, was “one of the most successful ...
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Contact: Desiree Torres Desiree.Torres@penton.com