A number of restaurant chains are using various web-based games or contests to lure in and keep customers. A few, such as Dunkin’ Donuts, McDonald’s and Wendy’s, have teamed with existing online gaming sites like Sims Social and Farmville to incorporate their brands into the play. Others, like Chuck E. Cheese, offer exclusive games on their own site. The pizza-and-entertainment brand offers 14 games on its website that children and parents can play. “It’s a way ...
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Contact: Desiree Torres Desiree.Torres@penton.com