Brands pop the questions that get consumers talking back
Customer engagement matters to restaurant marketers looking to maximize their return on investment for social media, and new research from software and consulting provider Expion shows that restaurants connect with fans on Facebook best when they talk less about themselves and ask more about their guests. Just as a simple question — “Will you marry me?” — can lead to another kind of crucial engagement, questions and solicitations for opinion provoke far more ...
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Contact: Desiree Torres Desiree.Torres@penton.com