ANN ARBOR Mich. If two chains’ combative marketing campaigns are a sign of things to come this year, restaurant industry segment leaders may be in for more than a little friendly competition. Last night Domino’s Pizza debuted during Fox’s “American Idol” its newest TV spot, in which chief executive David Brandon burns a cease-and-desist letter from Subway Restaurants that urged the pizza chain to drop its claim that its new Oven Baked Subs beat Subway’s comparable sandwiches in a ...
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Contact: Desiree Torres Desiree.Torres@penton.com