ANN ARBOR Mich. If two chains’ combative marketing campaigns are a sign of things to come this year, restaurant industry segment leaders may be in for more than a little friendly competition. Last night Domino’s Pizza debuted during Fox’s “American Idol” its newest TV spot, in which chief executive David Brandon burns a cease-and-desist letter from Subway Restaurants that urged the pizza chain to drop its claim that its new Oven Baked Subs beat Subway’s comparable sandwiches in a ...

Register to view this article

It’s free but we need to know a little about you to continually improve our content.

Why Register?

Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.


Attention Print Subscribers:  While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!

Questions about your account or how to access content? 

Contact: Desiree Torres 

Already registered? here.