How to gain the loyalty of a growing consumer segment and avoid the ‘veto vote’
The National Foundation for Celiac Awareness estimates that about three million Americans have celiac disease. Those diagnosed with celiac disease understand that the only “cure” for their debilitating symptoms is a very strict gluten-free diet. The good news for these consumers is that the number of gluten-free food products has grown tremendously in the last few years. And, the number of restaurants offering gluten-free menus is beginning to grow, too. “The bad news is ...
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