At a time when customers are trying to get in and out of restaurants as cheaply as possible, convincing them to order more than one course might seem like an uphill battle. But many restaurants, from casual-dining chain Applebee’s, with its Pick ‘n’ Pair lunch offering, to fine-dining independent restaurants like Aquavit in New York City, say offering multicourse meals at a fixed, often lower-than-average, price can help drive business and perhaps win over new patrons. ...
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Contact: Desiree Torres Desiree.Torres@penton.com