Gold Star Chili’s hometown of Cincinnati may be known as “the Queen City,” but the 95-unit chain has spent most of the year lobbying for a new designation: Chilitown USA. The multifaceted effort includes an online petition to the mayor and city council of Cincinnati hosted at the www.chilitownusa.com microsite, a “Cincinnati Chili Chat” blog and a “nondenominational” Facebook fan page imploring fans of Cincinnati-style chili everywhere to get ...
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Contact: Desiree Torres Desiree.Torres@penton.com