GOLDEN COLO. —The 52-unit Good Times Burgers & Frozen Custard chain is targeting value-conscious consumers with the launch of Bambino Burgers, which the chain described as a “slider-like” product. The burgers are served on a toasted dinner roll with pickles and Good Times’ special sauce. Individual burgers are priced at 75 cents and are sold in a three-pack for $2.25 and a five-pack for $3.75. In-store merchandising promotes the burgers with the slogan, “It’s not the size ...

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