GOLDEN, COLO. —Good Times Burgers & Frozen Custard, based here, has launched a TV campaign focusing on the 52-unit chain’s use of all-natural beef. Good Times switched to all-natural beef in 2003 and decided to launch the campaign now to “use the power of television” to strengthen how it differentiates itself from competitors, said president and chief executive Boyd Hoback. —Good Times Burgers & Frozen Custard, based here, has launched a TV campaign focusing on ...
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Contact: Desiree Torres Desiree.Torres@penton.com