Four years. That's how long Kentucky Fried Chicken has worked to perfect its newest offering, Kentucky Grilled Chicken, a bone-in product not being tested in seven U.S. markets.One year.That's the span KFC's marketing minions have to figure out how to promote KGC when it goes nationwide next spring. For a 65-year-old brand with an identity linked inextricably to its southern-fried signature — and all its nutritional baggage — the chain faces the formidable challenge of convincing ...
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Contact: Desiree Torres Desiree.Torres@penton.com