Restaurants search for ways to take the guesswork out of web-based discounting
Daily deals and group buying dominate much of the debate in restaurant marketing circles these days. Many operators dismiss such offers, arguing that they serve only to attract a fickle, discount-seeking customer who winds up costing them money. But others maintain that while such programs are by no means a necessity, there are ways that restaurateurs can benefit from the increasingly popular couponing trend offered by such firms as Groupon and LivingSocial and, in the near future, ...
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Contact: Desiree Torres Desiree.Torres@penton.com