As competition has heated up amid a cooling of the economy, fast-casual chains are promoting both value and hospitality to woo fickle customers who want bargains and a bit of pampering during the same dining occasion. The fast-casual niche’s sales grew 13.3 percent overall in 2007 as the entire quick-service restaurant sector could notch only a 5.3-percent increase, according to foodservice consulting firm Technomic Inc. Regardless, the more adult-oriented fast-casual concepts are ...
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