Growth Chains: Dickey’s Barbecue Pit

Family-owned Texas-based concept takes barbecue national

HEADQUARTERS: Dallas
 MARKET SEGMENT: 
fast-casual barbecue
 NO. OF UNITS: 218
 SYSTEMWIDE SALES: 
more than $200 million 
(projected 2012)
 AVERAGE CHECK: $9.75
 LEADERSHIP: Roland Dickey Sr., chairman; Roland Dickey Jr., chief executive
 YEAR FOUNDED: 1941
 COMPETITION: fast-casual restaurants
 TARGET MARKETS: 
48 contiguous U.S. states
 
WEBSITE: www.dickeys.com Until recently, barbecue chains have faced the stiff headwinds of regional preferences in their efforts to expand ...

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