Growth Chains: M Burger

Lettuce Entertain You Enterprises jumps into better-burger scene with Chicago-focused chain

HEADQUARTERS: Chicago
 MARKET SEGMENT: quick-service better burger
 NO. OF UNITS: 4
 SYSTEMWIDE SALES: 
$4 million
 AVERAGE CHECK: under $10
 LEADERSHIP: managing partner Scott Barton, executive chef Tim Hockett and managing partner Randy Brand
 YEAR FOUNDED: 2010
 COMPETITION: national better-burger chains, high-quality quick-service restaurants in Chicago
 TARGET MARKET: Chicago
 WEBSITE: www.mburgerchicago.com 
Thirty years after the opening of burger joint RJ Grunts ...

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