Quick-service chains that have attempted to strike a balance between value offerings and premium menu items likely are positioning themselves for success in the post-recession recovery, experts say.Consumer research has shown that perceptions of some of the largest quick-service brands have become more favorable recently with both typical quick-service customers and more affluent consumers that may have traded down from casual dining during the economic downturn.According to a new report ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!
Questions about your account or how to access content?