ST. LOUIS Inspired by Hardeeā€™s relatively diminutive quarter-pound ā€œLittle Thickburgerā€ and given a multimedia canvas on which to create an advertisement comparing ā€˜Littleā€™ to his bigger brother, third-pound ā€œThick,ā€ nearly 30,000 Internet users did just that, the 1,912-unit chain said. The St. Louis-based chain, which is owned by CKE Restaurants Inc. of Carpinteria, Calif., is known for engaging commercials and last fall scored strong consumer response to TV spots by Mendelsohn|Zien ...

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