CHAPEL HILL N.C. The North Carolina-born Hardee’s brand has forged a sports marketing agreement with the University of North Carolina-Chapel Hill to celebrate the 100th anniversary of Tar Heel basketball, parent company CKE Restaurants Inc. said Wednesday. Hardee’s, which was founded in North Carolina in 1960, will be an official sponsor of the university’s 100th anniversary basketball activities during the 2009-2010 season, as the team defends its national championship title. ...
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Contact: Desiree Torres Desiree.Torres@penton.com