Taco Cabana marketing chief outlines challenges
This post is part of NRN's newsroom blog, Reporter's Notebook. This summer’s new advertising-social media campaign at 156-unit Taco Cabana remains one of the most comprehensive that I’ve run into in the restaurant industry. My report earlier this week couldn’t fully include all the information that I gathered during my research, which included a bit of time with Bon Qui Qui herself, the spokesman-actress-comedian Anjelah Johnson. Todd Coerver, chief marketing officer ...
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