Linda Duke doesn’t work in a kitchen, but her cookbook still has grabbed the attention of the foodservice industry. That’s because Duke, chief executive of Duke Marketing in San Rafael, Calif., has collected hundreds of “recipes” and case studies of local-store marketing and advertising for her guide, “Recipes for Restaurateurs: Four-Star Restaurant Marketing Cookbook.” The 300-page book was chosen as one of three finalists in the food reference category for the International Association of ...

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