For more than 25 years Madeline Poley has understood the idea that serving the freshest, best ingredients often is perceived as cutting-edge cuisine—even if that cuisine comes in the form of a quick-service hamburger.The co-owner and creator of several fine-dining, catering and fast-food establishments now is preparing to grow her latest concept, New York Burger Co., a two-unit, gourmet quick-service burger outlet in lower Manhattan. She plans to franchise this year.Poley said she doesn’t ...

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