As the breakfast daypart's popularity continues to grow, restaurant chains continue to seek out new ways to feed consumer demand. At the same time they're discovering they must add a new ingredient to their breakfast mix: more healthful morning menu offerings. According to Chicago-based food research firm Technomic Inc., U.S. breakfast sales are a $40 billion-a-year industry. And because of the daypart's increasing popularity, everyone — from quick-service operators to coffeehouse ...
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Contact: Desiree Torres Desiree.Torres@penton.com