Areader in the poorhouse writes: â€śIâ€™m at a loss, and I mean that in the red-ink sense. My competitors keep slashing their prices, completely wiping out the differential between a steak dinner and luxury items like breath mints or a ballpoint pen. And because our menus differ only in the spelling of â€śslider,â€ť weâ€™ve had to counter with Bobbitt-caliber cuts of our own.Yet our dining room is still empty. Iâ€™d lower our prices again, but my backers are really stuck on this concept of margins.Iâ€™ve ...
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Contact: Desiree Torres Desiree.Torres@penton.com