When Jamba Juice began touting its Cheeseburger Chill Smoothie and news spread of the Skinwich at KFC, even veteran industry watchers took the bait, at first believing that both the blended burger drink and a menu item made with layers of chicken skin, bacon and cheese were coming soon to a menu board near them. And who could fault them? While both products turned out to be fictitious — Jamba was poking fun at McDonald’s for introducing smoothies, and the Skinwich was a hoax ...
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Contact: Desiree Torres Desiree.Torres@penton.com