“Aging” may be a desirable term when applied to steaks, but at least some of the steakhouses that serve them are combating the notion that their concepts are past their prime.As they compete to expand geographically and broaden their customer bases, many high-end steakhouse chains are promoting new amenities especially to attract such nontraditional steakhouse users as women, young professionals, and health-conscious diners.Among the tactics being employed are the promotions of bars as ...
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Contact: Desiree Torres Desiree.Torres@penton.com