Aiming to turn hotel bars into destinations and snare more of the big dollars spent on cocktails, some of America’s leading hoteliers are calling on renowned mixologists to upgrade quality and performance standards at the bar. Among the companies and “name” barmen teaming up to revitalize cocktail culture in the lodging sector are Marriott International and Dale DeGroff; Hilton Hotel Corp. and Tony AbouGanim; and Fairmont Hotels and Ryan Magarian. The cocktail gurus ...

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