With Facebook’s recent changes to its brand pages, marketers now have more ways to leverage the thousands of “likes” they have spent the past few years acquiring, according to a new analysis from social-media software and consulting firm Expion. The firm’s chief strategy officer, Mike Heffring, said restaurant marketers can embrace the social network’s new Timeline format and changes to the “sponsored stories” feature to scale Facebook ...
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Contact: Desiree Torres Desiree.Torres@penton.com