MADISON HEIGHTS MICH. Hungry Howieâ€™s Pizza is preparing to launch TV spots in new markets and considering nontraditional media for the first time as its competitors continue to ramp up new strategic efforts to reach consumers. â€”The TV spots are scheduled to air in smaller markets within two months and â€śbring to the forefront the concept of flavored-crust pizza,â€ť said Steve Jackson, president of the 570-unit chain. ...
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Contact: Desiree Torres Desiree.Torres@penton.com