Chain plans to add five IHOP U locations over two years
IHOP plans to grow its presence on college campuses through a partnership with Aramark and expand its name beyond the restaurants with a new licensing program, the company said Monday. The 1,483-unit family-dining chain, owned and franchised by Glendale, Calif.-based DineEquity Inc., already includes one IHOP Express location operated by contract feeder Aramark at the University of Tennessee in Knoxville. DineEquity spokesman Patrick Lenow said that location will be rebranded as ...
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Contact: Desiree Torres Desiree.Torres@penton.com