IHOP opened a fast-casual variant of its brand in San Diego Thursday, opening up franchise opportunities for non-traditional locations with smaller footprints. Dubbed IHOP Express, the new unit in San Diego’s Gaslamp District represents the completion of extensive testing of the smaller concept, which company officials said is designed to make the brand more accessible wherever guests are “on the go,” including university campuses and military ...
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Contact: Desiree Torres Desiree.Torres@penton.com