Like grains of simmering rice, the popularity of Asian food in the United States has expanded dramatically in recent years. Ironically, however, independent Asian restaurants have not been the beneficiaries, officials of The NPD Group say. Instead, non-Asian concepts that offer Asian dishes and an explosion of Asian-theme chains are capitalizing on the growing desire for Asian flavors.According to new data from the Port Washington, N.Y.-based market research firm, in 2007 servings of Asian ...
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Contact: Desiree Torres Desiree.Torres@penton.com