American consumers are constantly on the go, grabbing meals when they can, eating at their desks and in their cars. The success of recently launched chicken snack wraps at the major fast food chains reflects that. McDonald’s, KFC and Wendy’s have all launched such snacks, and Burger King has tested them, selling them for less than $2 and reporting robust sales in the mid-afternoon. According to NPD Foodworld, a consulting company based in Port Washington, N.Y., that is the ...
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Contact: Desiree Torres Desiree.Torres@penton.com