NEW YORK At the opening Monday of the chain's 2,000th U.S. store, executives of Applebee’s Neighborhood Grill & Bar introduced new menu initiatives as the casual-dining brand works to remain relevant in a tough economic climate. Applebee’s, considered a bellwether of the casual-dining segment, has struggled amid an economic downturn and changing customer tastes. The introduction of the health-focused "5 for under 550" lineup of lower-calorie dishes, as well as a physical redesign of the menu ...
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Contact: Desiree Torres Desiree.Torres@penton.com