Food shots, photos of the owners and some copy do not make a particularly creative ad. But what makes this ad noteworthy is that it’s as much about Ted’s Montana Grill being eco-friendly as it is about the restaurant’s food. It’s similar to the way Chipotle Mexican Grill positions itself in advertising as a socially responsible marketer. That’s not exactly a trend yet in the restaurant business, but growing concern about the environment and other social issues could prompt more ...

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