SEATTLE Sinking the hopes of anyone who wanted to believe that billboards recently pulled from Elliott Bay may have been remnants of a decades-old submarine advertising scheme by eccentric restaurateur Ivar Haglund, Ivar’s Inc. officials this week admitted the soggy signs were a promotional prank. Seattle-based Ivar’s, which operates three dinnerhouses and 27 fast-casual seafood bars known for fish and chips, has a history of advertising and promotional silliness that stems back to its late ...
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Contact: Desiree Torres Desiree.Torres@penton.com