SAN DIEGO Combining nostalgia peddling and value-meal marketing, Jack in the Box has brought back its '70s-era, double-patty, “Secret Sauce” dripping Bonus Jack sandwich for a $3.99 bundle. San Diego-based Jack in the Box is fielding the Bonus Jack limited-time offer, which includes a small order of fries and a small drink, at a time when rival McDonald’s is pushing its $2.99 Mini Meals bundle that combines a sandwich, a small order of fries and a small ...
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Contact: Desiree Torres Desiree.Torres@penton.com