Jamba Juice launched its new Fruit & Veggie Smoothies line on Tuesday after recently hinting to analysts that the company would be adding fruit and vegetable blends to the menu. James White, Jamba Inc. chief executive, also said Jamba Juice would expand on its test of adding frozen yogurt and roll out new breakfast products to build traffic across dayparts. The moves are part of an ongoing effort to position the concept as a “healthy active lifestyle brand.” The new smoothies ...
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Contact: Desiree Torres Desiree.Torres@penton.com