Jamba Juice is expanding its freshly squeezed juice line, and plans to debut later this year a new-concept store that will tap into growing consumer demand for fresh juice. Jamba Inc. chief executive James White says fresh juice is a $200 million to $225 million niche, with consumers increasingly demanding more healthful options. Although Jamba Juice has offered a limited number of fresh-squeezed juices for 22 years, the orange, carrot and wheat grass options have been secondary to the ...
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Contact: Desiree Torres Desiree.Torres@penton.com