EMERYVILLE Calif. The oatmeal war is merging with the $1 value-menu battle at Jamba Juice. The 733-unit smoothie chain on Monday began offering its new oatmeal breakfast menu item for $1 with a downloadable coupon from a dedicated website. The move follows Starbucks Corp.’s announcement in early February that its popular oatmeal would be available for $3.95 among several “breakfast pairings” with a tall latte or a tall brewed coffee.Jamba Inc. has offered $1 oatmeal ...
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Contact: Desiree Torres Desiree.Torres@penton.com