EMERYVILLE Calif. The oatmeal war is merging with the $1 value-menu battle at Jamba Juice. The 733-unit smoothie chain on Monday began offering its new oatmeal breakfast menu item for $1 with a downloadable coupon from a dedicated website. The move follows Starbucks Corp.’s announcement in early February that its popular oatmeal would be available for $3.95 among several “breakfast pairings” with a tall latte or a tall brewed coffee.Jamba Inc. has offered $1 oatmeal ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!