After closing almost half of its units since 2008, the Juice It Up! smoothie chain plans to start growing after re-inventing the brand with a focus on fresh juices. In 2008, Irvine, Calif.-based Juice It Up! was one of the top smoothie brands out of California, behind Jamba Juice and Robeks, with 189 locations at that point. The recession, however, hit Juice It Up! hard, said Frank Easterbrook, chief executive of Balboa Brands Inc., the chain’s operating company. “After the ...

Register to view this article

It’s free but we need to know a little about you to continually improve our content.

Why Register?

Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.


Attention Print Subscribers:  While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!

Questions about your account or how to access content? 

Contact: Desiree Torres 

Already registered? here.