LOUISVILLE Ky. KFC is introducing its first-ever systemwide fish item, the 99-cent KFC Fish Snacker, with a potentially controversial publicity ploy that involves a religious plea to the Pope. The new item was unveiled on Ash Wednesday, the first day of the Catholic Church's Lenten season, which ends in the key holy day of Easter. Because Lent traditionally is a time of sacrifice, many Catholics observe an old tradition of foregoing meat on Fridays, making the season one of the ...
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Contact: Desiree Torres Desiree.Torres@penton.com