KFC eyes name change to include ‘Grilled’

LOUISVILLE Ky. In a potential departure from its long heritage, KFC Corp. will give franchisees the option of rebranding their stores “Kentucky Fried & Grilled Chicken” as part of the scheduled rollout of a nonfried product now in widespread tests. The revised moniker already is being used on store facades during tests at what’s believed to be hundreds of units in Colorado Springs, Colo.; San Diego; Oklahoma City; Jacksonville, Fla.; and Austin, Texas. In San Diego alone, some 45 ...

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