KFC has introduced a new global tagline, "So Good," and a $5 value meal called the Big Crunch Box. The new tagline is at the center of KFC's first global ad campaign, the chain said Wednesday. The first commercial in the "So Good" campaign will showcase KFC's new $5 Big Crunch Box, which debuted May 24 and includes three extra crispy chicken strips, potato wedges, a biscuit and medium drink. The "So Good" campaign, which KFC said "is aimed at recognizing ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!
Questions about your account or how to access content?