KFC has introduced a new global tagline, "So Good," and a $5 value meal called the Big Crunch Box. The new tagline is at the center of KFC's first global ad campaign, the chain said Wednesday. The first commercial in the "So Good" campaign will showcase KFC's new $5 Big Crunch Box, which debuted May 24 and includes three extra crispy chicken strips, potato wedges, a biscuit and medium drink. The "So Good" campaign, which KFC said "is aimed at recognizing ...
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Contact: Desiree Torres Desiree.Torres@penton.com