LOUISVILLE Ky. KFC said it would donate $260,000 to charity if a player or halftime performer at the Feb. 3 Super Bowl feels inspired to break into a “hot wings chicken dance.” The offer is part of a promotion for the chain’s new spicy and crunchy Hot Wings. KFC has launched www.ShowUsYourHotWings.com for consumers, who can upload chicken-dance videos to win a Super Bowl party including Hot Wings, a flat-panel TV and a limousine for escorting guests. KFC, ...
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Contact: Desiree Torres Desiree.Torres@penton.com