Chain kicks off campaign to reintroduce founder to younger consumers
For a majority of young Americans, KFC’s iconic founder, Col. Harland Sanders, might as well be the Noid. While Col. Sanders has been around much longer than Domino's 1980s-era mascot, KFC found in a recent survey of consumers between 18 and 25 years old that 31 percent reported having no idea who the founder of KFC was. Fifty-two percent of respondents thought Col. Sanders was a made-up corporate icon, while 61 percent couldn’t identify the image in KFC’s logo as Col. ...
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