LOUISVILLE Ky. In what it claims is the first quick-service ad campaign to focus on a cutback in trans-fat use, KFC is airing TV commercials that tout its switch to a new frying oil with zero grams of the heart-disease contributor. The chicken chain is underscoring the oil change advantage via two 15-second TV commercials, in-store materials and a coupon offer extended through its website.Despite the promotional effort, KFC had earlier indicated that it would continue to use ...
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Contact: Desiree Torres Desiree.Torres@penton.com