LOUISVILLE Ky. KFC plans to break a 15-second TV spot Tuesday that consists entirely of consumer-generated video pulled from various Internet sites. The spot, developed by Draft/FCB Chicago, is the latest ad promoting KFC's April switch to cooking oil free of trans fat. The promotion will debut during the finale of the television show "American Idol."Titled "Celebration," the spot features 13 clips showing people caught in the act of celebrating a special moment, such as a birthday or ...
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Contact: Desiree Torres Desiree.Torres@penton.com