More brilliant public relations from the KFC marketing department, this time capitalizing on the National Basketball Association lockout. The chicken chain gets credit for keeping its eye on the ball, because when multimillionaire Dwyane Wade tweeted from a fashion show in Milan "Any1 hiring?" KFC chose not to point out how ridiculous a statement that is to make when the U.S. unemployment rate is 9.2 percent, but rather seized on an opportunity for publicity. Some background: ...
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Contact: Desiree Torres Desiree.Torres@penton.com