New slogan – “Worthy of our doughnuts” – ties coffee to chain’s signature item
Krispy Kreme Doughnuts is stepping into the coffee wars in a big way with three new signature coffees debuting this week, and a new marketing campaign set for Friday. The 669-unit, Winston Salem, N.C.- based chain will offer its signature house blend, dark roast and house decaf varieties just as the competitive coffee market is dominated by the likes of Dunkin’ Donuts, Starbucks and McDonald’s. “I have little doubt that we can significantly increase our coffee sales,” ...
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